Brand Identity

A new face on a Chicago South Loop favorite, we had the pleasure of introducing the new Overflow Coffee Bar with fresh flavor all around.

We introduced a twist on the logo and brought in colors that spoke to the richness of coffee with a nod toward Black Business ownership.

Overflow launched it's grand opening with a intimate Jazz concert to welcome in old and new customers. We created brand centric posters and SM ads to advertise the event.

The night was a hit and spawned Overflow After Dark –a series of live music concerts, from Jazz to Afro-Cuban.

Overflow needed a new home and with it a whole new attitude, right in the historic VeeJay Records building on south Michigan Ave. in Chicago. We developed three distinctly different concepts for the new space.

Stop in and see how it all played out.

Brand Identity