Brand Identity

GoGoVie (formerly Nurse 'n Go) is currently emerging as one of the best baby carriers on the market. When we first met the owner, we knew she had a great idea, but needed a little help in the presentation.

We were able to elevate her presentation and give her brand identity some cohesion, but in the process, the brand name needed to change, and with it, a whole new attitude.

After a collaborative name change effort with the client, we developed a new, modern logo that appealed to both women and men. Then we designed fresh new patterns for the carriers' privacy cover, along with targeted press release.

Next we created a hexagon-based pattern for packaging labels accented with bright colors. Two versions were created for general and AA markets.

Gearing up for the public reveal, we created the GoGoVie environment for trade shows and media events. It was fun seeing everything together in a real setting.

Wishing GoGoVie continued success!

Brand Identity