Brand Identity

BrilliantPad is a new and true game changer for dog owners who use puppy pads! So glad we were able to help bring it to market!

We submitted color palette to consider for the machine. We went with a mid-tone gray with bright green accents...oh, and this guy.

An extensive photo shoot was done, detailing operation, features and benefits. Core images were chosen and retouched for packaging, training and other sales materials.

As it turns, we landed on Shark Tank for the WIN! It was brief, but Lori said good things about our packaging. Check out Season 9, Episode 9 for the excitement.

We then went back and took a look at our perception of the brand and how it compared to that of the audiences'. With what we learned, we tweaked the brand to move it further in the right direction.

The owner was thrilled with what we came up with and appears to be going quite well.

Brand Identity