Develop / Awareness

Absolut® wanted a program to encourage new ways to social distance while enjoying their new line of Juice infused vodkas. We introduced the "Tini Touch" Program— a small Absolut drink in a box delivered to homes across America.

In partnership with Prosecco, we developed a line of Absolut martini-esque drink recipes proprietary to Absolut's juiced vodkas. The promotion was introduced via social media and the Absolut website.

As a way to keep the engagement going, the flip side of the recipe card gives the recipient a chance to send their own Tini Touch.

With success, the theme would evolve into the 'Touch' program, featuring larger bottle sizes and higher end partnerships for businesses looking to keep relationships alive or garner new ones. All in all, Absolut stems the tide and perhaps brings a little refreshment to a tenuous summer situation.

Develop / Awareness